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The AJC sought to create a unique online magazine dedicated to issues of Zionism and anti-Semitism—an inclusive forum appealing both to older thought leaders on all sides of the issues and disinfranchized younger audiences.
With it's untraditional name, "Z Word" avoids stereotypical aesthetics, presenting a non-reactionary environment open to discourse. Filled with content from leading scholars, writers, and sources, Z Word is a contemporary take on an age-old issue—breathing new life into a field of more staid, scholarly non-profit websites.