American Jewish Joint Distribution Committee

Creating Consistency and Clarity for a Charitable Global Brand

Respected around the globe for their decades of commitment to serving the world’s needy, The American Joint Jewish Distribution Committee was in need of a major brand refresh to unite their regional operations around the globe under a singular brand voice. Their goal: to differentiate the JDC from other major Jewish-related non-profits, and create a strong framework for quickly and easily creating on-brand communications.

Beginning with a design update to their longstanding logo, we developed a structured identity system built on diverse color palettes, typography and photography standards. A suite of integrated communications collateral and templates lays the groundwork for consistent long-term design extension for offices in every region around the globe.