The Middle East Policy Council sought to strengthen how they connected with thought leaders around the world interested in the political, economic, and issues that affect U.S. interests in the Middle East. Our task: to reinvent what the MEPC brand stands for, and create an online publishing platform that combined their respected quarterly journal, Middle East Policy, with extensive new online content.
We first designed a user experience that features content from the Council's print journal, capable of bringing over 20 years of archived issues online. Readers are then offered a deeper connection to the content through related, thought-provoking analysis and video forums that bring the most related content front and center.