Proclivity

Providing Predictive Insight to Online Consumer Behavior

How does one put a human face on a predictive behavioral targeting engine that provides marketers with actionable sales intelligence? Proclivity Systems sought to communicate the promise of complex software to a non-technical audience.

Starting with a dynamic logo representing "data transformed", cross-media design extensions support sales and marketing initiatives—in person, online, and on the tradeshow floor. A re-architected, optimized and redesigned application interface speeds Proclivity's software, empowering marketers to control incredibly powerful data with ease.