Ray V set out to change the way people experience broadcast video by delivering broadcast high-quality live TV online. The company needed a forward-facing brand extended across web and a robust interface for their client-side application, the Ray V Viewer.
Built on a vibrant visual identity of the classic broadcast network logo transformed, an introductory website promoted the beta launch. Interface design carefully extends the visual brand to balance visual punch with speed and responsiveness to power a superior user experience.