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Synonymous with luxury and one of the most well-known brands in the world, The Ritz Club of London sought to translate their historic high-touch brand to the online medium to help turn their historic hotel casino into a dominant player online.
In an online ad medium that often can be a race to the bottom, respecting and evoking the historic Ritz brand was priority #1. Ongoing campaigns have invigorated the company's online advertising—cementing The Ritz as the prestige brand in online gaming, while drawing in new accounts and outperforming all previous ads in CPA, CPC and CPM media buys.