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Founded and led by a McKinsey & Company director, Touch Foundation is leading the way to create sustainable change Tanzania's healthcare infrastructure. The non-profit sought to differentiate their brand and communicate the results-driven approach born of their McKinsey heritage.
A new brand identity is built on crisp typography and classic colors, while a re-architected website communicates Touch Foundation's business model, showcases results and shares knowledge resources. Special event design extends the core brand in refreshing ways to create a cohesive look that’s right at home in any venue.