Increasing Impact for a Leader in Middle East Policy Analysis

Nonprofit think tank the Middle East Policy Center has been providing insight and analysis for nearly 30 years. Saddled with a cumbersome online publishing system and poorly architected website, the MEPC needed a quicker, easier way to publish and a user experience to made their research more accessible. We partnered with the MEPC to transform how they publish, while helping them more effectively engage and influence audiences around the world.

See The Work
The Results
54%
Increase in In-bound Referral Traffic in First Year
46%
Increase in Repeat Visits Within First Year
Project Case Study
MEPC.org Policy Think Thank Website User Experience Design

Get a Closer Look at the MEPC's User Experience Design Strategy

Download PDF
Recognition

Horizon Interactive Bronze Award, Nonprofit

Interactive Media Awards, Best in Class

Communicator Award of Distinction

See Less
Washington DC Policy Think Tank Website Design Middle East Policy Think Tank Website Design Nonprofit Mid-East Policy Think Tank Website Design Middle East Policy Think Tank Website User Experience Middle East Policy Think Tank Website Content Strategy & UX Middle East Policy Think Tank Website Design Middle East Policy Nonprofit Think Tank Website User Experience
The
Client's
Take

“MSDS fundamentally changed how we communicate online for the better, turning our website into an essential publishing center. We’re now able to respond to current events more quickly and publish more frequently, while our archive of “Middle East Policy” has now been introduced to a much wider audience.”

– Anne Joyce, Vice President, The Middle East Policy Council

MSDS Insights

How Nonprofit Branding Strengthens Impact: Part 1
It used to be that nonprofits shied away from prioritizing their brands. After fifteen years of running MSDS, however, I've noticed that nonprofits are becoming more aware of the link between a brand's strategic value and organizational impact . One...
Read More
How to Make Content-Heavy Websites More Engaging & Effective
It’s official—our attention span is now shorter than that of a goldfish . As far back as 1971…wait, what was I about to say? Anyway, though the goldfish statistic does oversimplify things, there’s no denying that sustaining online engagement has...
Read More
8 Keys to a Successful Client/Design Firm Relationship
In my experience, communication is often the biggest impediment to a productive client/design firm relationship. It also underscores the importance of discussing the dynamics of the client/design firm relationship before exploring the nuances of the...
Read More

MSDS New & Notable

MSDS Wins 2 Creativity International Awards
The winners for the 45rd Annual Creativity International Awards were announced today, and MSDS is proud to announce that 2 client projects have been awarded in the Non-Profit Interactive Design category. The site we developed with ClimateWorks won a...
Read More
MSDS Wins 3 American Web Design Awards
The results for the 2015 American Web Design Awards are in, and we're proud to announce that MSDS's work with Acadia Center , the March on Washington Film Festival , and Souls Grown Deep Foundation have each been recognized with American Web Design...
Read More
ClimateWorks Wins Communication Arts Design Award
MSDS's recently launched website redesign for ClimateWorks has been selected for Communication Arts' prestigious WebPick of the Day , broadening our experience in the Cause-Driven practice area. Chosen from hundreds of weekly submissions, CommArts'...
Read More