Nonprofit Web Design, Branding, & Content Strategy

For 15 years, MSDS specialized in brand strategy, user experience, and design for nonprofits, universities and educational institutions—applying our multi-disciplinary Cause-Driven Design® practice to help educate audiences, deepen engagement, strengthen support, and connect the dots between action and impact.

Nonprofit
Branding

Strengthen Support for Your Vision

Nonprofits and philanthropies have some of the most difficult branding challenges of all: selling a vision of a better future, often for people far removed from our daily lives in sometimes distant places; then deepening audience engagement to advance the mission. For 15 years, we've specialized in nonprofit brand strategy, helping clients bridge the gap between their missions, values and engagement through brand research, positioning and messaging platforms, and visual branding that helps nonprofits stand out—and stand for something .

Nonprofit
Content
Strategy

Make Sure Your Message is Remembered

While a well-designed brand, driven by big ideas is important, for nonprofits and educational institutions that rely on a wide range of content, facts, data and more to educate and engage audiences, content strategy is critical to success. For organizations who need to make sense of volumes of content, messages, and assets, we help focus content strategy on what matters most—the key drivers of your brand, and the interests of their audience. The result is a message that comes across and is remembered

Nonprofit
Web Design

Align User Experiences With Your Mission

Nonprofit web sites offer one of the greatest opportunities to reach a wider audience and affect meaningful change at scale. We take a brand-centric approach to interactive, combining expertise in content strategy, UX design, data visualization and conversion-driven design to help tell your story, make clear the facts, strengthen support, and increase donations. The result is user experiences that encourage audiences to stay engaged—making clear connections between issue areas, programs, initiatives, and the greater good.

New & Notable

MSDS Founder to Author Weekly Column With Philanthropy News Digest
Beginning in January, 2015, Philanthropy News Digest , a daily news service of the Foundation Center announced it will begin publishing a monthly column on their PhilanTopic website, authored by MSDS Founder and Director of Strategy, Matthew Schwartz. The series, named Cause-Driven Design ® will...
Read More
New Souls Grown Deep Foundation Website Launches
MSDS is very pleased to celebrate the launch of the Souls Grown Deep Foundation's new website, for which we were the nonprofit's UX and design partner. MSDS worked with the arts philanthropy to educate audiences about an often overlooked periofd in American art history, and bring its collection of...
Read More
MSDS Wins Silver Honors in the Davey Awards and W3 Awards
The results for the 2014 Davey Awards and W³ Awards are in, and we're proud to say that MSDS's design for the Yale 2014 Environmental Performance Index has been recognized with a Silver Award from the W³ Awards in the University category, while our designs for the Aspen Global Leadership Network...
Read More

MSDS Insights

5 Fantastic UX Prototyping Tools: Part One
A litany of tools exist to help UX designers transition from static wireframes to an interactive prototype, which can be used for testing with users to validate design decisions and help clarify how a website will function to a client. Testing a prototype using a dedicated program rather than...
Read More
The 4 Strategic Foundations of Effective Websites
Design is a collaborative process, filled with decision points and detours along the way. Effectively navigating it requires everyone to have a shared vision for where they’re trying to go. Design firms help make this possible by being consultative partners who actively listen, help clients...
Read More
5 Things Every Client Should Know About Launching Their Website
User Acceptance Testing, or UAT, is the phase of a website redesign project where the people who will actually use it in the wild get to test it out and accept it before "Release" or "Go-Live." It goes by many names, depending on whether you follow one formal methodology or another, but the basic...
Read More