Nonprofit Web Design, Branding, & Content Strategy

For 15 years, MSDS specialized in brand strategy, user experience, and design for nonprofits, universities and educational institutions—applying our multi-disciplinary Cause-Driven Design® practice to help educate audiences, deepen engagement, strengthen support, and connect the dots between action and impact.

Nonprofit
Branding

Strengthen Support for Your Vision

Nonprofits and philanthropies have some of the most difficult branding challenges of all: selling a vision of a better future, often for people far removed from our daily lives in sometimes distant places; then deepening audience engagement to advance the mission. For 15 years, we've specialized in nonprofit brand strategy, helping clients bridge the gap between their missions, values and engagement through brand research, positioning and messaging platforms, and visual branding that helps nonprofits stand out—and stand for something .

Nonprofit
Content
Strategy

Make Sure Your Message is Remembered

While a well-designed brand, driven by big ideas is important, for nonprofits and educational institutions that rely on a wide range of content, facts, data and more to educate and engage audiences, content strategy is critical to success. For organizations who need to make sense of volumes of content, messages, and assets, we help focus content strategy on what matters most—the key drivers of your brand, and the interests of their audience. The result is a message that comes across and is remembered

Nonprofit
Web Design

Align User Experiences With Your Mission

Nonprofit web sites offer one of the greatest opportunities to reach a wider audience and affect meaningful change at scale. We take a brand-centric approach to interactive, combining expertise in content strategy, UX design, data visualization and conversion-driven design to help tell your story, make clear the facts, strengthen support, and increase donations. The result is user experiences that encourage audiences to stay engaged—making clear connections between issue areas, programs, initiatives, and the greater good.

New & Notable

MSDS Wins 2 Creativity International Awards
The winners for the 45rd Annual Creativity International Awards were announced today, and MSDS is proud to announce that 2 client projects have been awarded in the Non-Profit Interactive Design category. The site we developed with ClimateWorks won a...
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MSDS Wins 3 American Web Design Awards
The results for the 2015 American Web Design Awards are in, and we're proud to announce that MSDS's work with Acadia Center , the March on Washington Film Festival , and Souls Grown Deep Foundation have each been recognized with American Web Design...
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ClimateWorks Wins Communication Arts Design Award
MSDS's recently launched website redesign for ClimateWorks has been selected for Communication Arts' prestigious WebPick of the Day , broadening our experience in the Cause-Driven practice area. Chosen from hundreds of weekly submissions, CommArts'...
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MSDS Insights

How Nonprofit Branding Strengthens Impact: Part 1
It used to be that nonprofits shied away from prioritizing their brands. After fifteen years of running MSDS, however, I've noticed that nonprofits are becoming more aware of the link between a brand's strategic value and organizational impact . One...
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How to Make Content-Heavy Websites More Engaging & Effective
It’s official—our attention span is now shorter than that of a goldfish . As far back as 1971…wait, what was I about to say? Anyway, though the goldfish statistic does oversimplify things, there’s no denying that sustaining online engagement has...
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8 Keys to a Successful Client/Design Firm Relationship
In my experience, communication is often the biggest impediment to a productive client/design firm relationship. It also underscores the importance of discussing the dynamics of the client/design firm relationship before exploring the nuances of the...
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