Nonprofit Web Design, Branding, & Content Strategy

For 15 years, MSDS specialized in brand strategy, user experience, and design for nonprofits, universities and educational institutions—applying our multi-disciplinary Cause-Driven Design® practice to help educate audiences, deepen engagement, strengthen support, and connect the dots between action and impact.

Nonprofit
Branding

Strengthen Support for Your Vision

Nonprofits and philanthropies have some of the most difficult branding challenges of all: selling a vision of a better future, often for people far removed from our daily lives in sometimes distant places; then deepening audience engagement to advance the mission. For 15 years, we've specialized in nonprofit brand strategy, helping clients bridge the gap between their missions, values and engagement through brand research, positioning and messaging platforms, and visual branding that helps nonprofits stand out—and stand for something .

Nonprofit
Content
Strategy

Make Sure Your Message is Remembered

While a well-designed brand, driven by big ideas is important, for nonprofits and educational institutions that rely on a wide range of content, facts, data and more to educate and engage audiences, content strategy is critical to success. For organizations who need to make sense of volumes of content, messages, and assets, we help focus content strategy on what matters most—the key drivers of your brand, and the interests of their audience. The result is a message that comes across and is remembered

Nonprofit
Web Design

Align User Experiences With Your Mission

Nonprofit web sites offer one of the greatest opportunities to reach a wider audience and affect meaningful change at scale. We take a brand-centric approach to interactive, combining expertise in content strategy, UX design, data visualization and conversion-driven design to help tell your story, make clear the facts, strengthen support, and increase donations. The result is user experiences that encourage audiences to stay engaged—making clear connections between issue areas, programs, initiatives, and the greater good.

New & Notable

We’re Looking for an Experienced Freelance Interactive Designer!
If you're an experienced freelance interactive designer with a strong foundation in UX, we'd love to hear from you. And if you care about things like climate change, poverty, education, and healthcare, then we've got some projects to work on that you'll probably find meaningful and rewarding.
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We’re Looking for an Experienced Interactive Designer!
If you're an experienced interactive designer with a strong foundation in UX, we'd love to hear from you. And if you care about things like climate change, poverty, education, and healthcare, then we've got some projects to work on that you'll probably find meaningful and rewarding.
Read More
Upcoming Webinar on Designing Effective Content-Heavy Websites
Matthew Schwartz, Founder and Director of Strategy for MSDS, will be presenting "Deepening Audience Engagement With Content-Heavy Websites" as a webinar in conjunction with the Nonprofit Technology Network.
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MSDS Insights

Drupal 7 Theming with Twig
Meet Twig The biggest Drupal 8 innovation for front-end developers is use of the Twig template engine. Twig provides a simple and concise syntax for building HTML templates. Here's a snippet of a template in the Drupal 7 theming engine (PHPTemplate...
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How Nonprofit Branding Strengthens Impact: Part 2
In my previous article , I introduced some thinking on the nature of a nonprofit's brand, three characteristics of a compelling nonprofit brand experience, and the six key components of every brand. The big takeaway (hopefully) was that a brand is a...
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Transforming Data into Visualization
Data visualization , for a designer, is the process of taking a complex structure and breaking it down in a way that the reader can easily comprehend. It is a powerful tool used to translate complex data into accessible insights. In this article, I’...
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