Nonprofit Web Design, Branding, & Content Strategy

For 15 years, MSDS specialized in brand strategy, user experience, and design for nonprofits, universities and educational institutions—applying our multi-disciplinary Cause-Driven Design® practice to help educate audiences, deepen engagement, strengthen support, and connect the dots between action and impact.

Nonprofit
Branding

Strengthen Support for Your Vision

Nonprofits and philanthropies have some of the most difficult branding challenges of all: selling a vision of a better future, often for people far removed from our daily lives in sometimes distant places; then deepening audience engagement to advance the mission. For 15 years, we've specialized in nonprofit brand strategy, helping clients bridge the gap between their missions, values and engagement through brand research, positioning and messaging platforms, and visual branding that helps nonprofits stand out—and stand for something .

Nonprofit
Content
Strategy

Make Sure Your Message is Remembered

While a well-designed brand, driven by big ideas is important, for nonprofits and educational institutions that rely on a wide range of content, facts, data and more to educate and engage audiences, content strategy is critical to success. For organizations who need to make sense of volumes of content, messages, and assets, we help focus content strategy on what matters most—the key drivers of your brand, and the interests of their audience. The result is a message that comes across and is remembered

Nonprofit
Web Design

Align User Experiences With Your Mission

Nonprofit web sites offer one of the greatest opportunities to reach a wider audience and affect meaningful change at scale. We take a brand-centric approach to interactive, combining expertise in content strategy, UX design, data visualization and conversion-driven design to help tell your story, make clear the facts, strengthen support, and increase donations. The result is user experiences that encourage audiences to stay engaged—making clear connections between issue areas, programs, initiatives, and the greater good.

New & Notable

ClimateWorks Foundation Rebranding and New Website Design Launches
Expanding MSDS's concentration in branding and interactive for organizations addressing climate change and sustainability, MSDS is very pleased to celebrate the rebranding of the ClimateWorks Foundation and the launch of their new website , for...
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MSDS Founder to Author Weekly Column With Philanthropy News Digest
Beginning in January, 2015, Philanthropy News Digest , a daily news service of the Foundation Center, announced it will begin publishing a monthly column on their PhilanTopic website, authored by MSDS Founder and Director of Strategy, Matthew...
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New Souls Grown Deep Foundation Website Launches
MSDS is very pleased to celebrate the release of the Souls Grown Deep Foundation's new website, for which we were the nonprofit's UX and design partner. MSDS worked with the foundation to bring its collection of works, the largest of it's kind in...
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MSDS Insights

How to Make Content-Heavy Websites More Engaging & Effective
It’s official—our attention span is now shorter than that of a goldfish . As far back as 1971…wait, what was I about to say? Anyway, though the goldfish statistic does oversimplify things, there’s no denying that sustaining online engagement has...
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8 Keys to a Successful Client/Design Firm Relationship
In my experience, communication is often the biggest impediment to a productive client/design firm relationship. It also underscores the importance of discussing the dynamics of the client/design firm relationship before exploring the nuances of the...
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How Nonprofits & Design Firms Collaborate to Change the World
Nonprofits bring passion, dedication, and expertise to the often complex problems they are trying to solve. Design firms bring a similar passion, dedication, and expertise to the work of designing experiences. While the specifics of what we do and...
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