Turning Innovative Ideas Into Iconic Brand Experiences

When it comes to establishing market leadership online, the rules have changed: The Cloud and straight-to-consumer distribution have leveled traditional business barriers. And when it comes to meeting audience expectations, delivering a great user experience is no longer optional, it's the price of entry. Truly game-changing businesses get their brand story straight, then execute it at every touchpoint.

Interactive
Strategy

Jack be Nimble…

Agile ventures need agile teams—and a design partner who knows how to think alongside them in real time. When it comes to turning innovative ideas and feature-rich platforms into effective user experiences, collaboration is king. Design agencies for startups, have to help articulate a clear, blue-sky perspective on your promise, while being fluent in the engineering and development details necessary to make the user experience a reality.

Usability &
UX Research

Are You Experienced?

Online success for startups and web-based businesses is about more than how great you look or how powerful your technology is. It's built by articulating a clear value proposition to customers with simplicity, then delivering the goods with every click. By creating messaging and branding that differentiate online businesses from the pack far beyond the user interface, we create brands that are built to last, not fade away once the next best new thing shows up.

User
Experience
Design

You Built it! Did They Come?

If a web app fails on the Internet because no one hears it, does it exist? No matter how polished your UX is, online business success comes down to one thing: user acquisition, often of the bare-knuckle variety. It may not be glamorous, and it doesn't win design awards, but we're dead serious about creating design that converts through in-site up-sells, targeted email & landing pages, social marketing, and brand experiences that create the invaluable word-of-mouth marketing that rapid-growth brands are built on.

New & Notable

MSDS Wins 2 Creativity International Awards
The winners for the 45rd Annual Creativity International Awards were announced today, and MSDS is proud to announce that 2 client projects have been awarded in the Non-Profit Interactive Design category. The site we developed with ClimateWorks won a...
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MSDS Wins 3 American Web Design Awards
The results for the 2015 American Web Design Awards are in, and we're proud to announce that MSDS's work with Acadia Center , the March on Washington Film Festival , and Souls Grown Deep Foundation have each been recognized with American Web Design...
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ClimateWorks Wins Communication Arts Design Award
MSDS's recently launched website redesign for ClimateWorks has been selected for Communication Arts' prestigious WebPick of the Day , broadening our experience in the Cause-Driven practice area. Chosen from hundreds of weekly submissions, CommArts'...
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MSDS Insights

How Nonprofit Branding Strengthens Impact: Part 1
It used to be that nonprofits shied away from prioritizing their brands. After fifteen years of running MSDS, however, I've noticed that nonprofits are becoming more aware of the link between a brand's strategic value and organizational impact . One...
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How to Make Content-Heavy Websites More Engaging & Effective
It’s official—our attention span is now shorter than that of a goldfish . As far back as 1971…wait, what was I about to say? Anyway, though the goldfish statistic does oversimplify things, there’s no denying that sustaining online engagement has...
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8 Keys to a Successful Client/Design Firm Relationship
In my experience, communication is often the biggest impediment to a productive client/design firm relationship. It also underscores the importance of discussing the dynamics of the client/design firm relationship before exploring the nuances of the...
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