Turning Innovative Ideas Into Iconic Brand Experiences

When it comes to establishing market leadership online, the rules have changed: The Cloud and straight-to-consumer distribution have leveled traditional business barriers. And when it comes to meeting audience expectations, delivering a great user experience is no longer optional, it's the price of entry. Truly game-changing businesses get their brand story straight, then execute it at every touchpoint.

Interactive
Strategy

Jack be Nimble…

Agile ventures need agile teams—and a design partner who knows how to think alongside them in real time. When it comes to turning innovative ideas and feature-rich platforms into effective user experiences, collaboration is king. Design agencies for startups, have to help articulate a clear, blue-sky perspective on your promise, while being fluent in the engineering and development details necessary to make the user experience a reality.

Usability &
UX Research

Are You Experienced?

Online success for startups and web-based businesses is about more than how great you look or how powerful your technology is. It's built by articulating a clear value proposition to customers with simplicity, then delivering the goods with every click. By creating messaging and branding that differentiate online businesses from the pack far beyond the user interface, we create brands that are built to last, not fade away once the next best new thing shows up.

User
Experience
Design

You Built it! Did They Come?

If a web app fails on the Internet because no one hears it, does it exist? No matter how polished your UX is, online business success comes down to one thing: user acquisition, often of the bare-knuckle variety. It may not be glamorous, and it doesn't win design awards, but we're dead serious about creating design that converts through in-site up-sells, targeted email & landing pages, social marketing, and brand experiences that create the invaluable word-of-mouth marketing that rapid-growth brands are built on.

New & Notable

MSDS Founder to Author Weekly Column With Philanthropy News Digest
Beginning in January, 2015, Philanthropy News Digest , a daily news service of the Foundation Center announced it will begin publishing a monthly column on their PhilanTopic website, authored by MSDS Founder and Director of Strategy, Matthew Schwartz. The series,...
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New Souls Grown Deep Foundation Website Launches
MSDS is very pleased to celebrate the launch of the Souls Grown Deep Foundation's new website, for which we were the nonprofit's UX and design partner. MSDS worked with the arts philanthropy to educate audiences about an often overlooked periofd...
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MSDS Wins Silver Honors in the Davey Awards and W3 Awards
The results for the 2014 Davey Awards and W³ Awards are in, and we're proud to say that MSDS's design for the Yale 2014 Environmental Performance Index has been recognized with a Silver Award from the W³ Awards in the...
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MSDS Insights

How Nonprofits & Design Firms Collaborate to Change the World
Nonprofits bring passion, dedication, and expertise to the often complex problems they are trying to solve. Design firms bring a similar passion, dedication, and expertise to the work of designing...
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5 Fantastic UX Prototyping Tools: Part Two
In Part 1 of our UX prototyping software review, we took a look at hot spot-based UX design tools Marvel, InVision, and Solidify. In this post, we’ll be examining tools...
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5 Fantastic UX Prototyping Tools: Part One
A litany of tools exist to help UX designers transition from static wireframes to an interactive prototype, which can be used for testing with users to validate design decisions and...
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