Turning Innovative Ideas Into Iconic Brand Experiences

When it comes to establishing market leadership online, the rules have changed: The Cloud and straight-to-consumer distribution have leveled traditional business barriers. And when it comes to meeting audience expectations, delivering a great user experience is no longer optional, it's the price of entry. Truly game-changing businesses get their brand story straight, then execute it at every touchpoint.

Interactive
Strategy

Jack be Nimble…

Agile ventures need agile teams—and a design partner who knows how to think alongside them in real time. When it comes to turning innovative ideas and feature-rich platforms into effective user experiences, collaboration is king. Design agencies for startups, have to help articulate a clear, blue-sky perspective on your promise, while being fluent in the engineering and development details necessary to make the user experience a reality.

Usability &
UX Research

Are You Experienced?

Online success for startups and web-based businesses is about more than how great you look or how powerful your technology is. It's built by articulating a clear value proposition to customers with simplicity, then delivering the goods with every click. By creating messaging and branding that differentiate online businesses from the pack far beyond the user interface, we create brands that are built to last, not fade away once the next best new thing shows up.

User
Experience
Design

You Built it! Did They Come?

If a web app fails on the Internet because no one hears it, does it exist? No matter how polished your UX is, online business success comes down to one thing: user acquisition, often of the bare-knuckle variety. It may not be glamorous, and it doesn't win design awards, but we're dead serious about creating design that converts through in-site up-sells, targeted email & landing pages, social marketing, and brand experiences that create the invaluable word-of-mouth marketing that rapid-growth brands are built on.

New & Notable

MSDS Founder to Author Weekly Column With Philanthropy News Digest
Beginning in January, 2015, Philanthropy News Digest , a daily news service of the Foundation Center announced it will begin publishing a monthly column on their PhilanTopic website, authored by MSDS Founder and Director of Strategy, Matthew Schwartz. The series, named Cause-Driven Design ® will...
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New Souls Grown Deep Foundation Website Launches
MSDS is very pleased to celebrate the launch of the Souls Grown Deep Foundation's new website, for which we were the nonprofit's UX and design partner. MSDS worked with the arts philanthropy to educate audiences about an often overlooked periofd in American art history, and bring its collection of...
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MSDS Wins Silver Honors in the Davey Awards and W3 Awards
The results for the 2014 Davey Awards and W³ Awards are in, and we're proud to say that MSDS's design for the Yale 2014 Environmental Performance Index has been recognized with a Silver Award from the W³ Awards in the University category, while our designs for the Aspen Global Leadership Network...
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MSDS Insights

5 Fantastic UX Prototyping Tools: Part One
A litany of tools exist to help UX designers transition from static wireframes to an interactive prototype, which can be used for testing with users to validate design decisions and help clarify how a website will function to a client. Testing a prototype using a dedicated program rather than...
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The 4 Strategic Foundations of Effective Websites
Design is a collaborative process, filled with decision points and detours along the way. Effectively navigating it requires everyone to have a shared vision for where they’re trying to go. Design firms help make this possible by being consultative partners who actively listen, help clients...
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5 Things Every Client Should Know About Launching Their Website
User Acceptance Testing, or UAT, is the phase of a website redesign project where the people who will actually use it in the wild get to test it out and accept it before "Release" or "Go-Live." It goes by many names, depending on whether you follow one formal methodology or another, but the basic...
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