Turning Innovative Ideas Into Iconic Brand Experiences

When it comes to establishing market leadership online, the rules have changed: The Cloud and straight-to-consumer distribution have leveled traditional business barriers. And when it comes to meeting audience expectations, delivering a great user experience is no longer optional, it's the price of entry. Truly game-changing businesses get their brand story straight, then execute it at every touchpoint.

Interactive
Strategy

Jack be Nimble…

Agile ventures need agile teams—and a design partner who knows how to think alongside them in real time. When it comes to turning innovative ideas and feature-rich platforms into effective user experiences, collaboration is king. Design agencies for startups, have to help articulate a clear, blue-sky perspective on your promise, while being fluent in the engineering and development details necessary to make the user experience a reality.

Usability &
UX Research

Are You Experienced?

Online success for startups and web-based businesses is about more than how great you look or how powerful your technology is. It's built by articulating a clear value proposition to customers with simplicity, then delivering the goods with every click. By creating messaging and branding that differentiate online businesses from the pack far beyond the user interface, we create brands that are built to last, not fade away once the next best new thing shows up.

User
Experience
Design

You Built it! Did They Come?

If a web app fails on the Internet because no one hears it, does it exist? No matter how polished your UX is, online business success comes down to one thing: user acquisition, often of the bare-knuckle variety. It may not be glamorous, and it doesn't win design awards, but we're dead serious about creating design that converts through in-site up-sells, targeted email & landing pages, social marketing, and brand experiences that create the invaluable word-of-mouth marketing that rapid-growth brands are built on.

New & Notable

Upcoming Webinar on Designing Effective Content-Heavy Websites
Matthew Schwartz, Founder and Director of Strategy for MSDS, will be presenting "Deepening Audience Engagement With Content-Heavy Websites" as a webinar in conjunction with the Nonprofit Technology Network.
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MSDS Enters Three Proposed Sessions in NTEN's 2016 Nonprofit Technology Conference
MSDS has entered three proposals for breakout sessions for the 2016 edition of the Nonprofit Technology Conference , the Nonprofit Technology Network 's annual gathering of thousands of nonprofit professionals transforming technology into social...
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Upcoming Webinar on Building a Brand That Increases Social Impact
Matthew Schwartz, Founder and Director of Strategy for MSDS, will be presenting "Building a Brand That Increases Social Impact" as a webinar in conjunction with the Grants Managers Network.
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MSDS Insights

Drupal 7 Theming with Twig
Meet Twig The biggest Drupal 8 innovation for front-end developers is use of the Twig template engine. Twig provides a simple and concise syntax for building HTML templates. Here's a snippet of a template in the Drupal 7 theming engine (PHPTemplate...
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How Nonprofit Branding Strengthens Impact: Part 2
In my previous article , I introduced some thinking on the nature of a nonprofit's brand, three characteristics of a compelling nonprofit brand experience, and the six key components of every brand. The big takeaway (hopefully) was that a brand is a...
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Transforming Data into Visualization
Data visualization , for a designer, is the process of taking a complex structure and breaking it down in a way that the reader can easily comprehend. It is a powerful tool used to translate complex data into accessible insights. In this article, I’...
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