Rebranding the Leader of Industrial Energy Efficiency

The Institute for Industrial Productivity is a unique nonprofit addressing global climate change—combining expertise across global policy, technical, and finance to help the world’s industries become more energy efficient and reduce their greenhouse gas emissions. As part of an integrated rebranding and website redesign for the policy and advocacy nonprofit, MSDS partnered with IIP on a new visual identity, design system, and communications tools to support and strengthen their work with influential global leaders in government and industry.

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Project Case Study
Nonprofit branding & design case study

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The
Client's
Take

“In redesigning IIP's brand, MSDS has delivered more than great design, they've had a significant impact across our global operations. Their team showed great skill in understanding complex policy and technology content, and equal expertise in communicating it effectively to key audiences in business and government. They took time to understand our communications strategies and operational goals, then created the right solutions to help us realize them.”

– Jigar Shah, Executive Director

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