Design to Help Sleep Science Innovation Take Flight
Maker of innovative sleep & activity wristbands and software, venture-backed Lark Technologies was in urgent need a new website design for Lark.com to coincide with a global launch of their new product, LarkLife, set to take on industry leaders, Nike Fuel and Fitbit. The catch? Lark's eCommerce website, from user experience to content strategy, design and development needed to be turned around in 8 weeks. That's when Lark turned to us.
Go, Ready, Set!
Like most innovation economy businesses in California, Lark Technologies was moving at a break-neck pace to complete production on a new, groundbreaking product: LarkLife, a first-of-its-kind sleep, activity and diet wristband. With a massive global product launch already scheduled, what normally would take 4 months or more to get done right needed to be compressed into an 8-week sprint.
Getting the Foundation Set
After rapid discovery and planning sessions, we prioritized must-have needs for launch, and a tiered strategy to roll out subsequent features post-launch. We then jumped right into developing a UX strategy to add new sections to Lark's existing website, rethink their eCommerce experience, and develop a robust hub for their suite of products—with LarkLife at the center of it all. Taking an "agile" approach to content strategy, our design team used a blend of UX and design comps to flesh out content needs for both copy and imagery.
No Time to Rest
No doubt, everyone on the project could have put Lark's new product to good use, because designing and developing Lark.com, including a new Volusion eCommerce platform from scratch in the remaining 6 weeks left precious little time for sleep! Working from 2 quick comps Lark provided for general look & feel, we collaborated day and night on everything from designing the site experience to content development, Volusion eCommerce integration, and a custom CMS with multiple integrated SEO tools and analytics tracking codes to help Lark execute and measure a detailed SEO strategy.
Work went down to the wire, but when October 8th hit, Lark's new website went live without a hitch. And while it's still early, both inside the company and within the industry, the reviews have been overwhelmingly positive, setting Lark on the path to upending the sleep and wellness product category.
Lark.com Website DesignLaunch Site »
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As a startup, it's incredibly important to find an agile partner who can execute on an extremely tight timeline. MSDS envisioned and built an extensive website for us, collaborating with my team as if they were part of our company. They were attentive, detail-oriented, and created our website with precision and technical excellence on a compressed schedule. The results made in incredible impact in launching the next generation of our company.
Julia Hu, Founder & CEO
American Graphic Design Award
Horizon Interactive Award, Bronze Medal
Creativity International Award, Silver Medal