Broadcasting that Brings the World Together

Looking to expand their footprint in international public TV & radio, America Abroad Media set their sights on the big names in public broadcasting. They asked MSDS to design a website user experience that would make their programs more accessible, help increase audience share around the globe, and strengthen partnerships with international broadcasters. We lead a multi-year branding and integrated design effort that's helped grow AAM's audience—and its revenue.

On-Demand, Around the World

After working with AAM's executive team and program directors on messaging strategy and an identity redesign to help differentiate AAM from old guard of public broadcasting, we got to work on interactive strategy and user experience design to turn the nonprofit's underperforming website into a vital “3rd channel,” complimenting their radio and television broadcasts with on-demand access around the world to AAM's full archive of programming.

Programs to the People!

Where America Abroad Media's previous website made it confusing and difficult to find programs to watch, we organized programs to make exploring as easy as flipping a channel. We then built on the nonprofit's reputation for providing deep dives into the critical issues of our time by integrating transcripts and value-added content like producers’ journals with every program.

Reaching Across Borders

As a nonprofit international broadcaster, AAM's primary mission is to help build shared understanding across cultures: so their website was designed as more than just a place to consume content. It fosters community by encouraging viewers around the world to share their opinions and perspective on the topics in AAMs programs, creating a dialogue on the critical issues they explore.

Delivering on the Promise

AAM’s new site dramatically increased their viewing audience and visibility for their programs, which helped open the door to new partnerships with prominent international networks. In fundraising, the new brand and site have connected—the year following their launch was one of AAM’s most successful to date, and they’ve continued to grow. Following its launch, the site was honored with a Webby nomination in 2009.


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America Abroad Media Website

Project Industries

  • Nonprofits & Education
  • Philanthropies & Foundations
  • Technology & Innovation

Services Provided

  • Interactive Services
  • Interactive Strategy
  • User Experience
  • Interactive Design
  • Development & Integration
  • Content Development
  • Content Strategy